Friday, March 16, 2012

VIX and More Subscriber Newsletter Prices to Increase as of March 31, 2012

Effective March 31, 2012, as the VIX and More subscriber newsletter begins its fifth year, there will be an increase in price from $30/month to $40/month and from $300/year to $400/year.

This is the first time I have raised the price since the launch of the newsletter. Part of the reason for the price increase is that since last July I have been sharing more specific and actionable trading ideas. The newsletter has been significantly underpriced since it was launched – and the upcoming price change is a small acknowledgement of that fact. The good news is that any existing subscriber – monthly or annual – can lock in the current $300/year price by extending their subscription term for an additional year at any time through the end of March.

I have received some questions about how to switch from a monthly to an annual subscription, so for those who may be interested, the easiest way to convert from a monthly to an annual subscription is to:

1)  Cancel existing monthly subscription by clicking on the “Cancel a Subscription – Unsubscribe” button that is just below the CBOE ad and just above the blog archive section on the right column. (I will manually add whatever time remains on your monthly subscription to your new annual subscription.)

2) Begin a new annual subscription by clicking on the Annual Subscription button on the upper section of the same right column 

For those who have an existing annual subscription and wish to extend their term for another year at the current $300/year rate, just follow the instructions for beginning a new annual subscription above.

If you have a problem with canceling your monthly subscription, just let me know and I will do it for you. PayPal will not allow me to add a new subscription for anyone or modify the terms of an existing subscription agreement.

Last but not least, for those who are not yet subscribers and might be interested in locking in the current rates for a full year, this would be a good time to take advantage of the 14-day free trial (see top of right column) and switch to an annual subscription by the end of the month.

Highlighting Newsletter Content Focus with Content Pyramid

I periodically receive questions about what is included in the subscriber newsletter that is not available on the blog or in EVALS (ETP Volatility Analysis Long/Short, which is essentially a model portfolio.)

In prior posts in this space I have addressed the evolution of the content in the newsletter and described the rationale behind the changes I have made, most of which were prompted by requests from readers. The most recent changes, which I detailed in December in Changes to Newsletter Place More Emphasis on VIX Exchange-Traded Products, involve a shift in emphasis in the direction of the increasingly popular VIX-based exchange-traded products such as VXX, VXZ, XIV, TVIX and the like.

As a visual learner, I have always believed that a picture is worth at least 1000 words, so to help to differentiate between what is in the blog, the newsletter and in EVALS, I have reproduced below the content pyramid that original appeared in Five Years of VIX and More on the main blog.  Note that in addition to VIX and More blog, the newsletter and EVALS, I also publish extended research and analysis pieces at Expiring Monthly:  The Option Traders Journal, the details of which I recently shared in Recent Research Projects and Expiring Monthly.

The good news is that for anyone who is unclear about what is in the newsletter and whether it will be of value to their trading, I offer a 14-day free trial (see top of right column) to the subscriber newsletter for all new subscribers.

Disclosure(s): long XIV; short VXX and TVIX at time of writing